Every second Wednesday I’ll be taking part in the “Indie Life” where I’ll be writing about the …well, the Indie Life. (go figure).

As soon as I saw this idea over at the Indelibles I knew I was in. I love talking about the indie life but I know that not everyone here is an author or interested in what it’s like to be indie … so I try not to focus on that too much. But now, every Wednesday will be about the Indie Life.

One thing I am learning about this journey is that my focus needs to change. In 2012 I was all about building a name, getting my book known, creating an income so that I could live my dream and have it bless my family. I thought it would take longer than it did – and trust me, I’m very grateful for the opportunities that came my way in 2012.

But 2013 has to be different. There are no other options. Career expectations have changed. I need to focus on writing more – it’s no longer a choice but a necessity. I now have ‘real’ deadlines that aren’t self inspired. I need to stop ‘playing’ with my writing and be focused – and setting my goals and being held accountable to them will help me with this.

I’m also wanting to stop focusing on the amount of books sold to instead growing my readership. I want to focus on my fans, to listen to my readers and shift my priorities. So 2013 is going to be reader focused. I’m in the middle of redesigning my website with this in mind. I’ve also changed some goals within the past month so that I can keep this front and center.

So, how do you change your focus?

In ways, it’s hard to know how and when to change it. Do you wait until you’ve ‘made it’, till you deem yourself a ‘success’? Do you have a set amount of $$ you want to make, or amount of books sold or even amount of books published?

Don’t wait! Do it now! 

I’m going to suggest you change your focus right away. No matter where you are on your indie journey – whether you’ve published 1 book or 10 or you’re only working on your first novel and haven’t published yet – your focus should be on your readers instead of the bottom line. Why? Your marketing strategies change when you focus on your readers. Trust me. You’re not going to be desperately tweeting every couple of hours “buy my book” even if you do it in a sneaky way. You’ll instead be thinking of how you can engage that reader who emailed you about your book … and see how you can keep them engaged and on board with you as an author.

So tell me … are you reader focused or book focused? Is it working for you?

Don’t forget to sign up for my newsletter if you haven’t yet. I have some exciting news to be sharing soon and some really fun things that will be happening soon … all for you 🙂

What is Indie Life?
How: Go to Indie Life directly to sign up and check out the other Indie’s participating today.
When: Post on the second Wednesday of the month (starting 1/9/2013)
What: Write anything indie related: something that will inspire or help a fellow indie; something that celebrates a release or a milestone; something that talks about the ups and downs, joys and heartaches of Being Indie.
Grab: The banner above will take you to  to include in your posts!

Because being Indie doesn’t have to mean going it alone.
About: Steena Holmes is the author of the bestselling Finding Emma series, which includes Dear Jack and soon to be released Emma’s Secret. She’s currently working on a new story that is hitting her heart really hard – a story on Post Partum Psychosis. When she needs a break from the heavy writing, she is working on a few sweet romances under the name of Wynne Holmes, while getting to know her readers on Facebook and having fun on Twitter. You might also find her fooling researching on Pinterest where she’s looking at chocolate recipes or  photos of Europe since she’s planning a writing business trip to the London Book Fair where she’ll be speaking on a panel (the images are purely business related, you won’t find any images of the various places she wants to go in Paris, London and Germany…really, you won’t).